International Olympic Committee and AB InBev Announce Worldwide Olympic Partnership

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Corona Cero would be the international beer sponsor of the Olympic Video games

AB InBev’s partnership creates step change alternative for the beer trade

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LEUVEN, Belgium — The Worldwide Olympic Committee (IOC) at the moment introduced that AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), the world’s main brewer, will turn out to be a Worldwide Olympic Accomplice (TOP Accomplice) via 2028. Corona Cero zero alcohol beer would be the international beer sponsor of the Olympic Video games, highlighting the IOC and AB InBev’s dedication to accountable consumption and constructing a greater world. Collectively, they may attain billions of Olympic followers all over the world with messages of connection, moderation and celebration.

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IOC President Thomas Bach mentioned: “The IOC is delighted to announce its new partnership with the world’s main brewer, AB InBev. Our organisations share a imaginative and prescient of supporting sport and athletes. As a worldwide model, Corona Cero will have interaction followers all over the world in celebrating the magic of the Olympic Video games and cheering for the athletes’ sporting achievements. Consistent with Olympic Agenda 2020+5, each of our organisations are additionally actively contributing to the UN Sustainable Growth Objectives. Because the IOC redistributes 90 per cent of all its income to assist sport all over the world, in the end the income from this settlement will assist each Olympic crew and their athletes. Collectively we stay up for making a future with extra cheers!”

AB InBev CEO Michel Doukeris mentioned: “Beer and sports activities are higher collectively, so we’re proud to be the primary beer sponsor for the Olympics on the Worldwide Olympic Accomplice stage. Beer is the beverage of moderation and selection, and so it’s solely becoming to guide with Corona Cero, for this event. This partnership illustrates the chance for our class to positively influence and have interaction with billions of followers all over the world, ushering in a brand new period of Olympic spirit as we cheer for our favourite nationwide groups and athletes as they go for gold. We stay up for activating on the 2024, 2026, and 2028 video games.”

With centuries of brewing historical past, AB InBev has seen numerous new friendships, connections, and experiences constructed on a shared love of sport and beer. Sports activities is a powerful drive for constructive change and AB InBev manufacturers are happy to be part of that legacy with a long time of historic, award-winning and accountable sports activities advertising and marketing. AB InBev is dedicated to accelerating continued progress towards accountable alcohol consumption and moderation worldwide and can work to additional that effort by that includes Corona Cero, its quick rising zero alcohol beer model, because the main international Worldwide Olympic Accomplice model.

AB InBev Chief Advertising Officer, Marcel Marcondes mentioned: “As we proceed to take a position to develop the class, we’re excited to convey our beer manufacturers to the Olympics and be a Worldwide Accomplice for these wonderful occasions. Corona is one among our quickest rising international manufacturers, reaching shoppers throughout 180 nations, and thru this partnership, we count on Corona Cero to speed up no-alcohol beer development and spotlight moderation. In the USA we are going to assist the Olympics via the Olympic and Paralympic Video games LA 2028 with Michelob ULTRA, a superior mild beer that celebrates an lively way of life.”

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Jiri Kejval, Chair of the IOC Revenues and Industrial Partnerships Fee, mentioned: “AB InBev manages a number of the world’s most recognised manufacturers. The corporate shall be a pure addition to the TOP programme, which brings collectively a number of the world’s main corporations with a shared imaginative and prescient of supporting sport to construct a greater world.”

The settlement additionally consists of advertising and marketing rights for the Worldwide Paralympic Committee (IPC) and the Paralympic Video games via the IOC-IPC long-term collaboration settlement.

About The Worldwide Olympic Committee

The Worldwide Olympic Committee is a not-for-profit unbiased worldwide organisation made up of volunteers, which is dedicated to constructing a greater world via sport. It redistributes greater than 90 per cent of its revenue to the broader sporting motion, which signifies that each day the equal of USD 4.25 million goes to assist athletes and sports activities organisations in any respect ranges all over the world.

About Anheuser-Busch InBev

About Anheuser-Busch InBev (AB InBev) Anheuser-Busch InBev (AB InBev) is a publicly traded firm (Euronext: ABI) based mostly in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) inventory exchanges and with American Depositary Receipts on the New York Inventory Alternate (NYSE: BUD). As an organization, we dream massive to create a future with extra cheers. We’re all the time trying to serve up new methods to satisfy life’s moments, transfer our trade ahead and make a significant influence on this planet. We’re dedicated to constructing nice manufacturers that stand the take a look at of time and to brewing the perfect beers utilizing the best elements. Our various portfolio of effectively over 500 beer manufacturers consists of international manufacturers Budweiser®, Corona®, Stella Artois® and Michelob Extremely®; multi-country manufacturers Beck’s®, Hoegaarden®, and Leffe® ; and native champions resembling Aguila®, Antarctica®, Bud Gentle®, Brahma®, Cass®, Fort®, Fort Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates again greater than 600 years, spanning continents and generations. From our European roots on the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Fort Brewery in South Africa in the course of the Johannesburg gold rush. To Bohemia, the primary brewery in Brazil. Geographically diversified with a balanced publicity to developed and growing markets, we leverage the collective strengths of roughly 167,000 colleagues based mostly in practically 50 nations worldwide. For 2022, AB InBev’s reported income was 57.8 billion USD (excluding JVs and associates)

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AB InBev is contributing to the UN Sustainable Growth Objectives and broader international sustainable improvement agenda whereas constructing resilient provide chains, productive communities and a more healthy surroundings. We now have positioned a deliberate give attention to contributing progress towards the objectives the place we will use our scale and partnerships to drive significant constructive change. Be taught extra at https://www.ab-inbev.com/sustainability/2025-sustainability-goals/

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Contacts

For extra info, please contact the IOC Media Relations Staff:
Tel: +41 21 621 60 00, e mail: pressoffice@olympic.org, or go to our website at www.IOC.org

AB InBev Media Relations Staff:
E-mail: media.relations@ab-inbev.com

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