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LAS VEGAS (AP) — CES, the Shopper Know-how Affiliation’s annual commerce present of all-things tech, is kicking off in Las Vegas this week.
The multi-day occasion, previously often called the Shopper Electronics Present, is about to function swaths of the trade’s newest advances and devices throughout private tech, transportation, well being care and extra _ with burgeoning makes use of of synthetic intelligence virtually in every single place you look.
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The Shopper Know-how Affiliation payments CES because the world’s largest audited tech occasion held in-person. Organizers hope to usher in some 130,000 attendees this yr. Greater than 4,000 exhibitors, together with over 1,200 startups, are additionally anticipated throughout 2.5 million web sq. toes of exhibit area.
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That’s nonetheless under the headcounts of pre-pandemic years and would mark a 24% dip in attendance in comparison with the present held in early 2020, simply earlier than COVID-19 consumed a lot of on a regular basis life. However 2024 is on monitor to beat more moderen years. The anticipated numbers would surpass 2023’s almost 118,000 attendees, for instance.
“Individuals are pumped for this. They’re pumped as a result of it’s post-COVID (and) they’re coming again,” Gary Shapiro, president and CEO of the Shopper Know-how Affiliation, stated. “And the CEO degree assist from world wide has been superb.”
Large names set to exhibit at CES this yr vary from tech giants and automakers to main cosmetics manufacturers — together with Amazon, Google, Honda, Mercedes-Benz and L’Oreal. The present may also highlight the Shopper Know-how Affiliation’s partnership with the United Nations Human Safety for All marketing campaign, which just lately added expertise as its eighth human safety pillar.
After two days of media previews, CES will run from Tuesday by way of Friday. The present shouldn’t be open to most of the people — it’s a business-to-business occasion typically used for trade professionals to community and join.
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The Related Press spoke with Shapiro about CES 2024 and what to anticipate this week. The dialog has been edited for readability and size.
CES 2024 IS HERE. WHAT ARE THE MAIN THEMES OF THIS YEAR’S SHOW?
The general theme of the present, in a way, is sustainability. It’s inexperienced. It’s the U.N. human securities — together with these that target clear air, clear water, meals in addition to well being care. And the U.N. simply added a brand new one, which is expertise itself. The present is constructed round these human securities.
From mobility to well being care, the exhibiting firms are offering options within the post-COVID world. We’re additionally getting older, we’re dwelling longer and there’s fewer individuals to care for us. Know-how is the reply.
AI IS EVERYWHERE THIS YEAR. HOW MUCH SAFETY OVERSIGHT IS THERE ON THE DEVICES WE’LL SEE IN THE COMING DAYS?
AI is just like the web itself. It’s an enormous ingredient that can propel a lot innovation. The distinction is now generative AI, which may study from what you’ve completed. And you may apply that to so many various features of what we do that can make our lives higher _ particularly in a well being care space.
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Like all software because the invention of fireplace, the federal government performs a really massive position in ensuring there are specific security boundaries. We’ve been working with the U.S. Senate they usually’ve been listening to from each social gathering about what we want — together with a nationwide privateness legislation. AI is a software and it may be used for doing super good, or it may very well be used for doing hurt. And we wish to give attention to the nice.
AUTOMAKERS ALSO HAVE A BIG SPOTLIGHT AT CES. CAN WE EXPECT ANY IMPACT FROM THE RECENT UAW STRIKE?
When it comes to a commerce occasion, that is like the most important automobile occasion on this planet. We see automobile firms from everywhere in the world on the ground.
They are going to be there in several methods, and a few select to not be right here for one motive or one other. Definitely the strike had an impression for among the Detroit firms, however the remainder of the businesses from world wide are very robust — notably from Europe, Vietnam and Japan.
WE SAW VIDEO GAME EXPO E3 BITE THE DUST LAST MONTH. WHAT ROLE DO TRADE SHOWS PLAY TODAY AND HOW CAN CES’S FUTURE BE ENSURED?
Since COVID, commerce reveals have truly turn out to be extra essential for enterprise leaders — as a result of they perceive and admire that relationship-building. That face-to-face time is essential. An individual who goes to CES, for instance, has on common 29 completely different conferences. What’s extra environment friendly than that?
After which there’s one thing you may’t get on-line, which is serendipity. It’s discovery. It’s studying what you don’t know and it’s being impressed. Somebody stated to me on the best way right here, “I really like going to CES as a result of I come again optimistic for the world. I come again with 50 concepts and it energizes me.” And that’s what’s so essential. I feel now we have an incredible future, and innovation goes to be what fuels us. And we’ll get there by gathering the world’s innovators collectively.
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Video producer James Brooks contributed to this report.
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