They are saying the one fixed in life is change, and after celebrating 12+ years of camillestyles.com, I knew we had been prepared for a refresh. First, for these of you who’ve been right here from the start: a heartfelt thanks. I started the web site within the early days of the running a blog period, with my need to share all that impressed me driving my each day posting. I’m past grateful that this ardour for meals, design, and gathering buddies round a desk has remodeled into an internet—and IRL—community. Perhaps it sounds tacky, but it surely’s undeniably true: I couldn’t have completed this with out all of you.
Second, it was time to match the model to its natural evolution. Camille Types has grown right into a each day digital life-style publication that’s devoted to inspiring our viewers to create the lifetime of their goals. I needed the web site—and the model—to match that. So as we speak, I’m deep-diving into the thought course of and inspiration behind the change and what you’ll be able to anticipate from us transferring ahead. Welcome to the brand new Camille Types!
Why the change?
Right this moment, I’m fortunate to guide an unbelievable staff of editors as we share each day content material inspiring our neighborhood to dwell their most stunning life. The pursuit of dwelling a extra joyful, current life is an underpinning of all the pieces we do. Our neighborhood is vibrant and rising—and we’re simply getting began.
That being mentioned, we’d outgrown our outdated weblog format and needed to create a brand new expertise that aligns with our imaginative and prescient. To convey the brand new website to life, we labored with Corey Tiani on the brand new design and Matt from Whiteley Designs on the event, and thru months of collaboration we introduced this new idea into the world.
For our new brand, we teamed up with designer Rosee Qualls. After many conversations speaking via my imaginative and prescient for the brand new Camille Types, Rosee was in a position to fantastically translate this imaginative and prescient to the model id you see as we speak.
Rosee displays on this course of, sharing that “We needed one thing that felt up to date however timeless, refined however not critical, and minimal whereas nonetheless capturing the creative spirit of the model.” She and I agree that the ultimate brand (what you see above) appears like a bit of the model that may solely get higher with time.
Camille Types the Model
Now that I’ve defined the journey that took us from Level A to Level B, I wish to emphasize: the core of Camille Types is identical. However with this rebrand, we’re higher in a position to talk our mission via all that we do. Some key issues to know:
Our ardour is bringing recent, each day content material that actually evokes you in your journey to dwelling the lifetime of your goals. Generally folks ask me if I’m an influencer, and in truth I don’t resonate with that time period. Our gifted staff of editors and creatives is creating in-depth function tales and high-level shoots to convey a relentless stream of ever-evolving artistic. We’re a media firm on a singular mission to share: a fantastic house, scrumptious meals, and gathering with the folks they love isn’t some unattainable aim. It’s yours for the taking, irrespective of the place you reside or what your funds is.
We’re creating the identical inspiring content material, solely higher. Not solely did I would like the rebrand to higher mirror our mission, however I needed it to be simpler for you, the reader, to stroll away feeling impressed each time you go to camillestyles.com. On daily basis, you’ll uncover new function tales throughout our core classes—meals, design, wellness, gatherings, and sweetness—in a means which you could entry (ie the positioning is quicker), and with assets extra available. It’s my hope that it doesn’t matter what time of day you join with us, Camille Types will add to the vibrancy of your life.
What to Count on
Our neighborhood is on the heart of all that we do. With the brand new Camille Types, we needed to not solely proceed to offer you the perfect content material, however to make the expertise all the higher. Right here’s what you’ll be able to anticipate from us transferring ahead.
- A greater expertise. It’s not simply the visuals—the brand new Camille kinds is quicker for a seamless studying expertise.
- We intention to be a useful resource for all the pieces you want. By that, I imply you’ll discover it simpler to find precisely what you’re in search of. From recipes to articles to procuring hyperlinks (that’s proper—each single outfit), anticipate to attach with what you want sooner and simpler.
- Seamlessly-integrated adverts. I needed you to have the ability to clearly differentiate the adverts from the content material, and the brand new expertise delivers precisely that.
- Built-in procuring. From our favourite decor items to expert-backed dietary supplements to the items we will’t cease sporting—you’re now in a position to entry our editors’ curated picks to convey all that inspo into your personal life.
Thanks for being part of this evolution and a member of the Camille Types neighborhood. And as all the time, my DM’s are open. I can’t wait to listen to what you assume – xo
