At GQ Recommends, our finely-honed offers radar has no off change. It’s a 24/7, 365 operation that beams in common updates on freaky Scandinavian menswear, cheaper-than-they-should-be Italian sandals, and SoCal-drenched swim trunks. It takes a world coterie of Olympian bargain-hunters to maintain it whirring, and it hardly ever malfunctions.
However once we acquired its newest dispatch this morning, we thought there was a glitch. There’s no manner, we shouted at one another in a tizzy. Ring the IT division instantly! When the lab coats on standby got here bursting via the doorways a second later, khakis in a twist and TI-84s flying, we confirmed them the proof: A jumbo-size tub of La Mer cream appeared to be on sale, and our resident dewy-skinned low cost skilled was yet one more slashed zero away from an ulcer.
However after checking the servers (and fetching our colleague a glass of water), the tech squad confirmed the missive’s veracity: Sure, La Mer’s genre-defining moisturizer is on sale, and sure, even at $1,300, a gargantuan 8.5 oz barrel of it stays a GQ-approved deal.
For individuals who spend rather less time lurking on the skincare boards, some context: La Mer is the German magnificence juggernaut beloved by your one pal with a 16-step nighttime routine, and its moisturizer stays a hero product. La Mer cream first hit the market in 1965, and within the many years since, its skin-firming, wrinkle-buffing, and pore-shrinking bona fides have made it a perennial best-seller—regardless of the ludicrous price ticket. In different phrases, it’s precisely the kind of product that warrants housing in a bathtub the scale of a small in-suite jacuzzi.
Is $1,300 an objectively absurd amount of cash to spend on, uh, something? Positive. However for menswear-pilled deal-hunters, rationalizing the acquisition barely deserves brushing up on your calculus. Use it day by day and it turns into a no brainer purchase. Which, come to think about it, is exactly why our radar tipped us off.
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