The Toronto Maple Leafs unveiled a brand new brand Thursday forward of their annual Black Excellence Recreation offered by Rogers.
The emblem was designed by Toji Nola, a graphic designer from Newmarket, Ont.
“Black Excellence is about recognition — not simply of the distinctive achievements of people inside the group, however of the visibility and inspiration these achievements deliver,” Nola stated in a team release. “The Toronto Maple Leafs are greater than only a sports activities crew – they’re an establishment with a legacy that spans generations, bringing households and communities collectively as a supply of satisfaction and inspiration.
“To collaborate with such a storied group on a undertaking that celebrates Black Excellence is an unbelievable honour. The Leafs’ involvement on this initiative shines a light-weight on a group with its personal wealthy heritage of excellence, amplifying the message of belonging, id and satisfaction in a method that resonates far past the sport.”
In a social media video, Nolan stated the most important a part of the design was including the roots, which correspond to the 13 tips about the leaf — representing the membership’s 13 Stanley Cup championships.
“To know the place you’re going, you need to know the place you got here from. … It’s a way of id that roots symbolize,” Nola stated within the video.
He added: “I hope when folks have a look at the design that these are issues they’ll form of draw on themselves properly: A way of management, group, resilience, excellence general.”
The Black Excellence brand will likely be included in off-ice attire for gamers and crew employees.
The Maple Leafs will face the Carolina Hurricanes within the Black Excellence Recreation offered by Rogers on Saturday.
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