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SHENZHEN, China — As a luxurious new vitality model co-created by BYD, a pacesetter in new vitality automobiles, and Mercedes-Benz, the inventor of the gasoline automotive, DENZA has globalization in its DNA. Not solely are all its merchandise designed for a world viewers, however it additionally aspires to be a number one international new vitality luxurious automotive model. Guided by a world technique, DENZA actively embraces and implements the “Belt and Street” initiative, constructing a world model picture, honing its inside strengths, and attaining exceptional success each domestically and internationally.
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2023 marks DENZA’s inaugural yr on the worldwide stage, with vital appearances at high international auto exhibits, such because the Bangkok Worldwide Motor Present in March, visited by former Prime Minister Prayut Chan-o-cha; the Munich Worldwide Motor Present in September, the place its European debut was broadly acclaimed; the Japan Mobility Present in October, the place it stood out as the only real Chinese language luxurious automotive model and secured its first worldwide order; the Thailand Worldwide Motor Expo in November, the place the DENZA N7 continued its worldwide journey following the DENZA D9; and the Hong Kong Worldwide Auto Present in December, the place the DENZA D9 made its debut and opened for pre-orders. With a gentle and orderly worldwide enlargement, DENZA has not solely received the hearts of world media and clients however has additionally laid a stable basis for changing into a number one worldwide high-end model, poised to be the “enterprise card” of Chinese language new vitality luxurious vehicles, redefining China’s automotive trade and introducing DENZA to a world viewers.
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Past its worldwide success, DENZA has additionally achieved exceptional leads to the home market. Its first MPV, the DENZA D9, with its luxurious options in design, consolation, intelligence, management, and security, and its suitability for each household and enterprise use, turned the quickest Chinese language new vitality luxurious mannequin to ship 100,000 items in simply 11 months, setting a brand new trade report. As of early December 2023, the DENZA D9 has been the top-selling luxurious MPV over RMB 300,000 for 11 consecutive months and is predicted to be the annual gross sales champion for MPVs in 2023.
Notably, the DENZA D9 excels in each gross sales quantity and pricing, boasting a mean promoting worth exceeding RMB 420,000, making it the highest-priced mannequin amongst Chinese language automotive manufacturers. Moreover, it holds the highest place in resale worth inside the new vitality MPV section after one yr, setting a brand new customary within the luxurious MPV market. Past its reputation amongst mainstream households, the DENZA D9 is the car of alternative for a lot of fashionable elites, together with nationwide actress Hai Qing, well-known TV host Yang Lan, and distinguished entrepreneur Cao Hui, all embracing this new luxurious.
As a pioneer combining BYD’s main new vitality know-how and Mercedes-Benz’s luxurious manufacturing heritage, every step in DENZA’s international journey not solely opens infinite potentialities for the model but in addition showcases the allure and power of Chinese language new vitality luxurious automotive manufacturers. Sooner or later, DENZA will proceed to speed up its international improvement, enrich its luxurious product lineup, and create an unparalleled luxurious journey expertise for international customers, additional supporting China’s journey in the direction of changing into an automotive powerhouse.
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About DENZA
In 2010, DENZA, a luxurious new vitality automotive model, was collectively established in Shenzhen by BYD, a pacesetter in new vitality automobiles, and Mercedes-Benz, the inventor of the gasoline automotive. It was the primary model devoted to the brand new vitality luxurious automotive market. Over the previous 13 years, DENZA has gone by means of three phases: initiation, accumulation, and innovation. In the meantime, the Chinese language market has witnessed a wave of technological revolution in new vitality automobiles, quickly altering individuals’s understanding of vehicles and considerably reworking the posh automotive market with the event of latest vitality. On Could 16, 2022, DENZA underwent a model renewal, embodying three distinct attributes and three main benefits from the outset. We possess an unbiased model, merchandise, and staff, and have three core aggressive benefits in our services and products. First is the main new vitality and clever know-how endowed by the BYD Group; second is the main luxurious product high quality ensuing from 13 years of joint improvement with Mercedes-Benz; third is the gentle energy that DENZA has constructed to satisfy the present and future wants of latest vitality car customers – a number one consumer ecosystem service system. Sooner or later, we goal to create a brand new luxurious and complete journey expertise for our customers and construct a extra invaluable good and protected new luxurious automotive model.
View supply model on businesswire.com: https://www.businesswire.com/news/home/20231225949027/en/
Contacts
Asia-Pacific: Liya Huang, pr@byd.com tel: +86-755-8988-8888-69666
Europe: Penny Peng, PressEU@byd.com tel: +31-102070888
North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503
Latin America: José Miranda, jose.miranda@byd.com tel: +56 9 96443906
Brazil: Pablo Toledo, pablo.toledo@byd.com tel: +19 3514 2554
Center East and Africa: Nikki Li, meapr1@byd.com tel: +86-755-8988-8888-62319
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