SINGAPORE – The bodily department community stays an essential channel for OCBC Financial institution to attach with its clients, in accordance with group CEO Helen Wong, at the same time as digital banking continues to develop.
OCBC can be searching for to redefine banking at its branches with the official opening of its built-in life-style and banking centre in Wisma Atria shopping center, within the coronary heart of Singapore’s Orchard Highway buying belt.
Talking on the official opening on Friday, Ms Wong mentioned: “Whereas many transactions could be performed on-line, the face-to-face interplay that branches facilitate is invaluable”.
She added that clients need face-to-face advisory for wealth administration or complicated selections involving their house mortgages.
For Mr Sunny Quek, OCBC’s head of worldwide client monetary providers, the financial institution department is a vital touchpoint for purchasers as a result of “once you face an issue, you possibly can come to the department and we’ll repair it for you right away, as an alternative of you having to cope with chatbots or the contact centre”.
The Wisma outlet is OCBC’s newest department that has life-style parts, following a model refresh of three different branches with the approach to life idea this 12 months – Ang Mo Kio Central, Jurong Level and Tampines.
At 20,000 sq ft, it’s second in measurement solely to OCBC’s headquarters within the Raffles Place space.
The department affords a full suite of banking providers alongside retail and eating choices, together with a bookshop, a homeware and life-style merchandise retailer, an artwork gallery, a restaurant and an omakase restaurant, all beneath one roof.
There are additionally pods and rooms to facilitate non-public discussions with clients.
Mr Quek goals to create a retail expertise the place “banking will not be proper in your face”, but when a buyer wants banking providers, he can get assist from financial institution employees anyplace inside the department.
Mr Dallas Goh, 31, was one OCBC buyer who popped by to take a look at the Wisma department.
He mentioned it’s a good idea with books and a restaurant, however for him, a brief queue is extra essential to finishing his banking transactions as quickly as attainable.
Ms Yustina Quek, credit score analysis analyst at monetary analysis agency CreditSights, mentioned this technique is a part of OCBC’s effort to refresh its branding.
“You needn’t simply go to the financial institution branches since you wish to deposit your cash otherwise you wish to do different banking transactions,” she mentioned.
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