It’s a canine(g)’s life.
Snoop Dogg has taken his iconic title to the following degree with a brand new model enterprise: Snoop Doggie Doggs, a pet accent line.
“If my canines ain’t recent I ain’t recent,” the LA3C festival headliner mentioned. “These canines and their attire are a mirrored image of ‘Tha Dogg’ himself, in order that they gotta look the position of a prime canine, ya dig?!”
Created in partnership with SMAC Leisure and Little Earth Productions Inc., a producer of licensed style accessories and attire, Snoop Doggie Doggs culls inspiration from the cultural icon’s life-style and encourages pet house owners to spoil their canines (and cats) and reside life luxuriously.
“Snoop Dogg was, with no query, probably the most becoming and superb associate we might consider within the canine and pet house,” Rob Brandegee, co-founder of Little Earth Productions, Inc., mentioned. “Snoop’s persona and authenticity are undeniably evident in our inventive pet product choices, and we couldn’t be extra thrilled to share the brand new Snoop Doggie Doggs model with you forward of the vacations—it’s the proper holiday reward for pet house owners this season. Speak about a vacation deal with.”
The lineup of canine attire, plush toys, bowls, leashes, and different equipment is paying homage to the “Doggy WoggWorld” rapper’s iconic appears to be like, with quite a lot of collections together with “Off The Chain,” “Boss Woman” and “Throw a Dogg a Bone.” The road additionally features a deluxe doggie doobie toy.
However the “Younger, Wild and Free” hitmaker is not any stranger to the style world. Snoop’s earlier collaborations embody a soccer assortment with Adidas—the place he was named the director of soccer growth in 2015—earlier than he entered the denim recreation because the face of G-Star Raw in 2021. He as soon as held a cocktail party with Vogue, partied with Levi’s at Coachella and helped Klarna unfold the purchase now, pay later gospel.
Pet equipment are arguably at all times in style, although analysis by Fortune Enterprise Insights exhibits that the pet attire business will probably attain $7 billion by 2028. Gucci cashed in on the trend over the summer season with accountable supplies crafting mohair hats, cotton T-shirts and equipment. Tommy Hilfiger inked a licensing take care of Kanine Pets Worldwide Restricted to debut a canine style assortment in 2023. Ralph Lauren’s “Pup Store” featured sweaters, jackets and polo shirts, and Diesel’s “ready-to-walk” line included hoodies and bombers.
Snoop Doggie Doggs is accessible at snoopdoggiedoggs.com and on Amazon.
