In an try to harness the ability of one of the standard social media platforms worldwide, Saint Anselm Faculty just lately added TikTok to its record of promoting methods. The social media platform has been standard for a number of years, however director of social media for the Faculty, Jason Kolnos, created @saint_anselm, the Faculty’s TikTok account, in Oct. 2022. Kolnos acknowledged that the Faculty’s TikTok account represents the “distinctive however thrilling problem of capturing the Saint Anselm expertise in ways in which college students are already doing.”
The Faculty had been occupied with launching a TikTok account for some time, however had targeted first on rising their Instagram web page and viewers. Kolnos factors out that the various challenges of the pandemic didn’t permit for essentially the most aesthetically-pleasing TikToks. Whereas COVID stays an vital well being problem, its affect on Saint Anselm’s campus has subsided and Kolnos jumped on the alternative to get on the TikTok practice. Though TikTok has been a preferred platform for private accounts for a couple of years, it hasn’t been till just lately the place you’ve seen an uptick in participation from companies and organizations, together with faculties. In reality, many standard faculties have but to launch TikTok accounts.
He additionally referenced the various traditions at Saint Anselm such because the annual gingerbread contest and Christmas feast as a hope for the Faculty to take the problem of capturing such foundational Anselmian traditions in a recent, artistic approach.
Kolnos acknowledged that the Workplace of Communications and Advertising and marketing hopes to showcase the scholar expertise on the Hilltop in “as many attention-grabbing methods as doable.” On account of its community of 1 billion customers and the large potential scope of trending movies, TikTok appeared to be a perfect platform to seize the Hilltop expertise. Kolnos famous that TikTok has a “distinctive velocity with quite a lot of full of life video motion faster than among the different social media platforms.”
A drone video just lately posted on the Faculty’s TikTok reveals campus’s stunning fall foliage. Kolnos described his imaginative and prescient for the account as a “hodgepodge” that not solely showcases the Hilltop itself, however options fast spotlights of departments or packages, like just lately posted movies that includes the humanities and politics. The Faculty can also be excited to place a Saint A’s taste on movies which can be trending. The objective is a “well-balanced and well-rounded account.”
The Saint Anselm Admissions Workplace and Campus Ministry have each been on TikTok for a couple of years now. Campus Ministry provided a tour of the Abbey Church on their account. Admissions intern Jackie Welch ‘23 made a video for @anselmadmission collaborating within the “If I used to be a…” TikTok development. (Saint Anselm Faculty can be navy blue, a hawk, autumn, sundown, chocolate chip cookies, and residential, for these questioning.) The Faculty was excited to function Welch’s video on their account and Kolnos emphasised his hope to proceed fostering collaboration with college students.
Kolnos described such tendencies as a “nice solution to present folks what your areas are all about” and mentioned that the Saint Anselm Faculty account was undoubtedly impressed by the creativity of these corresponding to Admissions and @takethellc, one other fully student-run account.
Within the phrases of Kolnos, @takethellc has been “going wild on TikTok.” The account was began by a gaggle of associates, a few of whom have been resident assistants within the Studying Dwelling Commons. The group retains up with present tendencies–with a latest development video reaching 275k views–in addition to frequently posting humorous movies corresponding to a full choreographed dance routine within the foyer of the LLC. Kolnos described the dance quantity as “prime notch…[it] brings a smile to your face each time you watch it.”
Kolnos acknowledged that the “Hilltop is all about scholar experiences, so we wish our TikTok to mirror that.” The @saint_anselm account is searching for scholar involvement, and college students who make TikToks, take pleasure in showing in TikToks, or are expert video editors are inspired to achieve out to Kolnos. College students can both e-mail Kolnos straight at [email protected] or direct message any of the Faculty’s social media accounts. Additionally, Kolnos mentioned that the Faculty Communications and Advertising and marketing workplace might be searching for an intern for the spring semester and desires expert content material creators in a position to inform the Faculty’s story by means of numerous social media platforms. College students are inspired to achieve out about that as effectively.
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