SINGAPORE, Nov. 3, 2022 /PRNewswire/ — ARTiSTORY, the Museum of Wonderful Arts, Boston (MFA), and Changi Airport Group (CAG) have created an immersive Monet-themed location-based leisure (LBE) set up that provides an unforgettable expertise to guests at Singapore’s Changi Airport.
This partnership brings curated “artefacts” or licensed art work to life with a 3-D interactive expertise entitled “Monet: A Journey By way of Seasons at Changi.” The set up in Terminal 2 of Changi Airport makes use of audio, sensory results, interactive actions, and photograph ops to present the general public an revolutionary artwork expertise.
As guests stroll alongside the set up’s designated pathway, they’re transported to Monet’s world. They traverse by the frosty village of Vétheuil northwest of Paris within the Winter part and linger across the sun-drenched capes and coasts of Côte d’Azur within the Spring part. Guests traipse by poppy fields and lily ponds of Giverny within the Summer season part and hike the rocky cliffs of Les Petites Dalles on the English Channel coast within the Autumn part. In every season part, there are two Monet reproductions and decorations and experiences impressed by Monet’s work.
This licensed-based leisure (LBE) set up is MFA’s first in Asia and demonstrates ARTiSTORY’s core capabilities of making experiences by digital storytelling and turning “artefacts” into merchandise. LBE connects organizations with licensed-based IP content material for installations, galleries, pop-up stands, and different revolutionary actions and occasions.
Debra LaKind, Senior Director, Mental Property & Enterprise Growth at MFA Boston stated, “That is an thrilling second for MFA to see our collections being reworked into interactives to serve audiences in Singapore and past. We hope that is an unforgettable expertise for the worldwide vacationers.”
Phau Hui Hoon, Normal Supervisor, Landside Concessions at CAG, stated: “We’re excited to work with ARTiSTORY and MFA Boston, to create this immersive expertise utilizing artefacts from MFA Boston. This is among the some ways CAG tries to offer our travellers and guests with distinctive and memorable experiences and make artwork accessible to the general public.”
Alicia Chen, ARTiSTORY’s Nation Supervisor & Enterprise Growth Director for APAC commented, “This partnership between Changi Airport and MFA Boston is an ideal instance of working in the direction of ARTiSTORY’s imaginative and prescient of turning artwork into experiential leisure for shoppers world wide. We stay up for bringing extra comparable experiences to Asia within the close to future.”
Concerning the Museum of Wonderful Arts, Boston
The MFA brings many worlds collectively by artwork. Showcasing masterpieces from historic to trendy, our famend assortment of practically 500,000 works tells a multifaceted story of the human expertise—a narrative that holds distinctive which means for everybody. From Boston locals to worldwide vacationers, guests from throughout the globe come to expertise the MFA. By way of each artwork and viewers, the Museum brings collectively various views—revealing connections, exploring variations, making a group the place all belong. Plan your go to at mfa.org.
About Changi Airport Group
Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was fashioned on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) adopted on 1 July 2009. As the corporate managing Changi Airport, CAG undertakes key capabilities specializing in airport operations and administration, air hub growth, business actions and airport emergency companies. CAG additionally manages Seletar Airport and thru its subsidiary Changi Airports Worldwide, invests in and manages international airports.
As certainly one of Asia’s most related worldwide aviation hubs, Changi Airport hyperlinks Singapore to some 130 cities globally, with over 80 airways working greater than 4,500 weekly flights. Jewel Changi Airport, a multi-dimensional life-style vacation spot, opened in April 2019, including to Changi Airport’s buying and eating choices of over 550 F&B and stores. The world’s most awarded airport, Changi has gained over 650 accolades for its constant and wonderful airport workers service, passenger expertise and security requirements.
About ARTiSTORY
ARTiSTORY is a world chief in artwork and cultural IP licensing. Empowered by groups throughout the globe, with the distinctive capabilities of reworking “Artefacts to Merchandise” and storytelling through digital content material, ARTiSTORY is dedicated to elevating gross sales revenues and model consciousness together with manufacturers and retailers worldwide. ARTiSTORY works with world-leading museums, galleries, science museums, and libraries and conducts licensing enterprise globally, overlaying manufacturers, retailers, and producers in all fields. https://www.artistorybrands.net
SOURCE ARTiSTORY
Source link
