Greater than 95,000 new social media customers comply with @VisitSuzhou on Instagram, Fb, and Twitter
NEW YORK, Nov. 2, 2022 /PRNewswire/ — The Suzhou Bureau of Culture, Radio, Television and Tourism is happy to share the success of its yearlong built-in advertising and marketing marketing campaign selling the vacation spot’s historical past, tradition, and tourism points of interest to English-speaking audiences in North America and Europe. The multifaceted #SuzhouHeritage marketing campaign included social media content material improvement and channel administration, large-scale occasions, on-line sweepstakes, digital promoting, web site upkeep, and public relations outreach. This system, executed in partnership with PTG Consulting, Suzhou’s North American advertising and marketing and illustration associate since 2014, was designed to keep up widespread visibility for Suzhou whereas inbound journey restrictions stay in place and preserve shoppers engaged with the vacation spot – each on-line and offline.
A collection of three offline occasions put Suzhou entrance and middle amongst shoppers, media, key opinion leaders, and influencers in 2022. In March, Suzhou served as headline sponsor on the prestigious Worldwide Media Market U.Okay. in London, the place the vacation spot hosted a luncheon for greater than 450 attendees full with a stay Kunqu Opera efficiency and met with 55 journey writers, editors, influencers, and content material creators. In August, Suzhou was on full show throughout the Mid-Autumn Moon Celebration at The Huntington Library, Artwork Museum, and Botanical Gardens in Los Angeles. One of many venue’s hottest occasions of the yr, the occasion attracted greater than 3,000 weekend guests for after-hours programming that included an informational sales space the place PTG Consulting representatives promoted the vacation spot and shared particulars of its classical Chinese language gardens and different cultural points of interest.
In October, Suzhou fashion took middle stage on the largest buying middle in america, when the vacation spot introduced the Mall of America’s sixth annual “Curated Fashion” fall vogue present that includes well-known designers from the hit TV present, Undertaking Runway. Suzhou video content material was prominently displayed main as much as the present, and a dance and the locally-based CAAM Chinese language Dance Theater carried out 4 conventional numbers together with Heavenly Fantastic thing about Suzhou and Hangzhou and Jiangnan in a Misty Dream to introduce attendees and mallgoers to Jiangnan tradition.
On-line, new content material methods centered on Instagram Reels video creation, picture slideshows, Instagram Tales promotions, sweepstakes, and use of the #SuzhouHeritage hashtag resulted in appreciable progress of the @VisitSuzhou channels on Facebook (48,000 new followers), Instagram (23,700 new followers, and Twitter (21,400 new followers). On YouTube, 12 new movies generated greater than 50,000 views, collectively. This social media content material, together with a digital promoting marketing campaign, resulted in over 73,000 web page views for TravelToSuzhou.com. Ongoing public relations outreach unfold the phrase about Suzhou’s abroad advertising and marketing efforts, leading to greater than 200 constructive articles and 102 million media impressions throughout North America and Europe.
For greater than 2,500 years, Suzhou has been referred to as a middle of arts and tradition. Intellectuals, artists, and excessive profile public figures have lengthy been drawn to town’s romantic canals and gorgeous classical gardens, 9 of which have been designated a UNESCO World Heritage Web site. Performing arts together with the Kunqu Opera and Pingtan storytelling originated in Suzhou, and town can be necessary to the design and vogue worlds as a middle for silk making and embroidery.
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SOURCE Suzhou Bureau of Tradition, Radio, Tv and Tourism
