When a multinational pharmaceutical firm debuted a brand new Grasp Knowledge Administration (MDM) platform for one among its merchandise, it quickly discovered that it was not in a position to produce the required information views and reporting that their gross sales reps wanted.
The corporate wanted to repair its MDM, clearly outline roles and tasks, and regain the reps’ confidence.
As a part of the repair, they regarded to enhance outlet administration, or the flexibility to find out guardian accounts for varied hospital shops with the intention to get the one supply of fact for information that gross sales reps wanted.
Learn the case research to learn the way IQVIA helped remedy the issues and in the end offered a roadmap for know-how enablement that can proceed to evolve inside the buyer’s ecosystem whereas remaining complementary to the prevailing infrastructure.
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